Seabright Farm Cottages is a new resort development located in Point Roberts, WA. I successfully integrated the client's must-have elements into a comprehensive identity, signage system and responsive website.
Weekly refreshes of the Joe Fresh website included art directing product photography in a variety of unique layouts, as well as creating strong type treatments to capture the consumer's attention.
As part of ClearlyContacts.ca's fall season eyewear campaign, I worked with photographer Richard Schmon and directed the photo shoot in Whistler, BC. The goal of this campaign was to continue to position eyeglasses as more of a fashion accessory in the consumer's mind by creating an engaging homepage and seasonal trends landing page.
For ClearlyContacts.ca's summer season eyewear campaign, I was a key part in the planning and art direction of the photo shoot on the California coast. Centered around these photos, an onsite campaign was developed along with an accordion fold printed piece.
Canadian Home & Renovation Team, also known as CHART was looking to refresh their identity and branding materials. I worked with the team to update their logo while keeping the original leaf graphic.
Knox Presbyterian Church in Waterloo, ON recently built a stunning, LEED certified church. I'm currently developing on a new identity to correspond with their fresh architectural beginnings.
Based on the Sunshine Coast, the Sunshine Coast Dance Society needed a refreshing identity that represented both the act of dancing and their natural coastal location. For their upcoming fall dance show, titled FLOW, posters, flyers, tickets and programs were created pro bono.
Wildwood, a cottage community on beautiful Lake Whatcom, required an identity and various marketing materials to begin the process of selling each of these classic cottages.
While working at Hatley, I developed seasonal catalogues from initial concept to final print production.