CLEARLY CONTACTS—

Self-expression through stylish eyewear

ClearlyContacts.ca aimed to reshape the perception of eyewear from a mere necessity to a key fashion accessory. To achieve this, the brand integrated style and individuality into their product offerings, ensuring a diverse range of styles and price points. This strategic approach helped to broaden the appeal of the brand, attracting customers interested in both functionality and fashion.

The promotional strategy of the brand underwent a significant transformation, with a shift towards custom model photography, reducing reliance on standard stock images. This change was complemented by reimagined messaging and the introduction of new designer collections, enhancing the brand's fashionable offerings. Additionally, collaborations with social media influencers expanded the brand’s reach, engaging a younger, style-conscious demographic more effectively.

As the creative manager, I led a dedicated team in refining the visual language of our promotional content while simultaneously improving the website through A/B testing and customer feedback. This dual focus ensured that marketing campaigns and weekly promotions not only captivated our target audience but also continuously improved user experience, reinforcing ClearlyContacts.ca as a trendsetter in the eyewear industry.

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Marketing and Promotional Campaigns

Photography: Richard Schmon →

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A random fact about me—I love puffins.