MUSIC IS LIFE—
Moments of musical joy and engagement
Music Is Life is a research-based documentary developed to express the power of musical engagement and explore how music can cultivate energy and joy. The documentary focuses on the experiences of individuals at the Dotsa Bitove Academy, an innovative arts-based program designed for people with mild to moderate memory loss. Through its compelling narrative, the documentary emphasizes the impact that musical engagement can have on people’s lives.
Rhythmic typography, unexpected colour combinations and memorable film clips bring this campaign to life, expressing the importance of music and how it can evoke emotion from within oneself. Leading up to the film’s virtual release, a social media campaign focused on sharing memorable clips and building follower engagement.
An easy-to-use website provides additional information about the film, featured faces and other resources surrounding memory loss. This campaign not only elevated public knowledge towards memory-related conditions but also underscored the importance of integrating arts into care strategies.
Project Scope
Brand Identity
Social Campaign
Motion Graphics
Social Campaign
Motion Graphics
Website
Credits
Studio: Forge Media + Design →
Creative Director: Stüssy Tschudin
Design Director: Meg Lynch
Designers: Kat Sunter, Dana Snow
Design Director: Meg Lynch
Designers: Kat Sunter, Dana Snow
Motion Designers: David Kirk, Ted Roberts, Kat Sunter
Website
Social Campaign
Interested in collaborating?
Let’s chat—hi@meglynch.com
© 2025 Meg Lynch
A random fact about me—I love puffins.